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 London Central - London General
The Request:
London Central and London General (LC/LG) operate a fleet of over 1,300 buses in the capital, employing over 3,500 staff and operating 100+ routes. Part of Transport for London’s developing network, London Central and London General carry over 250 million passengers every year!
Keeping London moving is an immense task, and London Central and London General play a huge part. Operating routes efficiently on a daily basis all year-round requires quality staff in a multitude of areas including: drivers, support staff, engineering, training and management.London Central and London General have chosen Lansdowne to help them attract the highest quality level of staff across all areas for the past 7 years.
The Response:
With increasing levels of competition within London’s public transport networks, the need to recruit professional, reliable and conscientious staff to maintain service levels on all activities is paramount.Since 1998 Lansdowne have worked to develop campaign format advertising for LC/LG to promote their points of difference amongst the competition, keep their brand fresh and innovative and remain front-of-mind for would-be candidates.
Recruiting drivers is a major task, with large numbers needed due to a natural turnover of numbers and the range of opportunities in the industry with growing numbers of operators and routes.New creative campaigns twice annually focusing on key recruitment issues and values has kept LC/LG as one of London’s largest and most successful operators, with a name synonymous with quality and standards.
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