London United

One of the latest advertising campaigns created to recruit bus drivers for London United Busways.

A series of ads were created to illustrate and communicate to a wider
audience that becoming a bus driver is something that many people do, from many different backgrounds and from a broad range of previous career directions.

The adverts communicated their message with minimal copy but strong
headlines and visual components. This campaign has led to one of London United's most successful recruitment periods.

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