|
 National Physical Laboratory (NPL)
The Request:
NPL is the United Kingdom's national standards laboratory, an internationally respected and independent centre of excellence for R&D, and knowledge transfer in measurement and materials science.
NPL undertakes scientific study and research that can affect all aspects of our lives, and on a global scale. Such is the importance, complexity and value of this work, the scientists and staff that work within this environment are of the highest calibre anywhere in the world. Recruitment advertising must work to attract candidates from niche fields and from the best educational institutes.
The Response:
Over 5 yeas ago Lansdowne was originally invited by the NPL to present how we could work with them to develop a Graduate recruitment identity that would put them ahead of other scientific research centres of excellence and achieve consistent levels of hires in all disciplines.
Five years on and Lansdowne has worked to create a recruitment brand that communicates the unique nature of the work, environment and opportunities NPL offer – a brand that in its first year improved on the result of the previous Graduate recruitment campaign by 750%.
All recruitment streams are now advertised by Lansdowne (graduates, post-graduates, scientific posts, support staff etc) within a recently revamped and re-launched brand style. The close and highly valued relationship established between NPL and Lansdowne has created a working partnership with the highest level of understanding and respect toghether with the highest levels of expectation and success.
|
