NQA

The Request:
One of the UK's largest and longest established certification bodies, NQA provides certification and assessment services and related training to a wide range of manufacturing, commercial and service sectors.

With clients ranging from small family-run businesses and the voluntary sector to government and multi-nationals, NQA now has around 18,000 certificates of registration in 52 countries.

With a long history and track record for establishing strong recruitment advertising identities for professional institutions, NQA asked Lansdowne to help create advertising that met with their in-house marketing guidelines but provided them with a fresher face for their external recruitment.

The Response:
Lansdowne is well versed in working within existing house-styles or corporate guidelines to create a fresher or more impactful recruitment message.

Though often quite prescriptive, guidelines set boundaries and rules that will ensure any new visual creation supports the organisation's brand and identity with all other communications. NQA worked closely with Lansdowne to express their ambitions to bring a brighter more enlivened format to their recruitment advertising and the resulting conceptual artworks Lansdowne presented were warmly received and have since provided a new platform for recruitment. The media advice and planning Lansdowne provides has also enabled NQA to see a wider range of opportunities to communicate to their range of target audiences.

View all